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Goal: 30,000 Progress: 14,155
Sponsored by: The Hunger Site

Americans live in a time of unparalleled abundance. Every grocery store is filled with beautiful, flawless produce.

But did you know that perfection comes at a terrible cost?

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of pounds of edible food are thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

Ugly produce, when wisely marketed as seen by the French supermarket chain Intermarché, can actually even raise grocery store revenues. But American consumers aren't even getting the chance to choose between beautiful produce and their slightly flawed but no less nutritious alternatives.

We can't keep wasting edible food like this. Hungry Americans and the environment both deserve better! Call on the top three grocery retailers in the United States; Wal-Mart, Kroeger, and Target; to change their policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Sign Here






To the CEOs of Wal-Mart, Kroeger, and Target,

As the top three grocery retailers in the United States, I am writing to you to request that you do your part to end food waste in the nation by choosing to sell "ugly" produce in your stores.

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of edible food is thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

The FDA has no power over deciding which food is sold or tossed, which is why I'm writing to you, imploring you to do something for hungry Americans and our environment.

While Americans are, indeed, conditioned to only wish to buy the most attractive produce, marketing campaigns like that seen by the French supermarket chain Intermarché have proved that wise marketing can drastically sway perceptions.

Please, do your part to end food waste by changing your policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Thank you,

Petition Signatures


Jul 16, 2018 Lisa Delabre
Jul 16, 2018 Donna Quagline
Jul 16, 2018 Nadine Duckworth
Jul 16, 2018 MareCad TITANIC AL FOODS ARE FINE, JUST TRY THEM.
Jul 15, 2018 (Name not displayed)
Jul 15, 2018 T.K. Baxter
Jul 15, 2018 Rev. Dr. Yvonne Ray
Jul 15, 2018 S Gold
Jul 15, 2018 Diane wilson HyVee has ugly produce that I buy when available.
Jul 15, 2018 Stephen Dowson
Jul 15, 2018 Lorelei Ryan That is just ridiculous!
Jul 15, 2018 (Name not displayed)
Jul 15, 2018 Teresa Finnell
Jul 15, 2018 Olga Lukašáková
Jul 15, 2018 Juergen Teuschl
Jul 15, 2018 Robin Kulkarni Are you kidding me? Food turns to feces anyway so why not just appreciate it no matter what it looks like
Jul 15, 2018 (Name not displayed)
Jul 15, 2018 LAURA CHINOFSKY
Jul 15, 2018 Susana Reid
Jul 15, 2018 Joan Bash
Jul 15, 2018 Connie Hull
Jul 15, 2018 Howard Olanier
Jul 15, 2018 Howard Olanier
Jul 15, 2018 Laure Leclerc
Jul 15, 2018 Martha Ingves
Jul 15, 2018 kathleen conroy
Jul 15, 2018 Kathleen Richter
Jul 15, 2018 Bernadette Monaghan
Jul 15, 2018 Lynne Elmer
Jul 15, 2018 Cory Jenkins
Jul 15, 2018 (Name not displayed) Check out imperfectproduce.com to help stop food waste. Use code PEARFECT for 50% off your first order.
Jul 15, 2018 VALERIE ARSENEAULT
Jul 15, 2018 Lynn Bezek
Jul 15, 2018 (Name not displayed) In the UK we now sell 'ugly' produce in some of our supermarkets. It is important that food is not wasted - nobody cares what shape fruit and veg are!
Jul 15, 2018 DAVID HARTER
Jul 15, 2018 CHRISTIANA D
Jul 15, 2018 Tania Ciesler
Jul 15, 2018 Thomas King
Jul 15, 2018 Bernard honig
Jul 15, 2018 TIZIANA STANZANI
Jul 14, 2018 (Name not displayed)
Jul 14, 2018 Chris White
Jul 14, 2018 Pat Adams
Jul 14, 2018 K Dyczko Such a ridiculous and unnecessary policy
Jul 14, 2018 (Name not displayed)
Jul 14, 2018 Diane Hunter
Jul 14, 2018 Barbara Gaffield
Jul 13, 2018 Victoria Oltarsh This could be used to make apple or fruit pies and apple sauce plus fruit smoothies or vegetable soups just by cutting away the over ripe parts.
Jul 13, 2018 Chantal Vagnat
Jul 13, 2018 Renee McKenzie

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