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Goal: 30,000 Progress: 13,463
Sponsored by: The Hunger Site

Americans live in a time of unparalleled abundance. Every grocery store is filled with beautiful, flawless produce.

But did you know that perfection comes at a terrible cost?

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of pounds of edible food are thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

Ugly produce, when wisely marketed as seen by the French supermarket chain Intermarché, can actually even raise grocery store revenues. But American consumers aren't even getting the chance to choose between beautiful produce and their slightly flawed but no less nutritious alternatives.

We can't keep wasting edible food like this. Hungry Americans and the environment both deserve better! Call on the top three grocery retailers in the United States; Wal-Mart, Kroeger, and Target; to change their policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Sign Here






To the CEOs of Wal-Mart, Kroeger, and Target,

As the top three grocery retailers in the United States, I am writing to you to request that you do your part to end food waste in the nation by choosing to sell "ugly" produce in your stores.

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of edible food is thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

The FDA has no power over deciding which food is sold or tossed, which is why I'm writing to you, imploring you to do something for hungry Americans and our environment.

While Americans are, indeed, conditioned to only wish to buy the most attractive produce, marketing campaigns like that seen by the French supermarket chain Intermarché have proved that wise marketing can drastically sway perceptions.

Please, do your part to end food waste by changing your policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Thank you,

Petition Signatures


Jan 23, 2018 Virginia Wilson
Jan 23, 2018 Sylvia Cooper
Jan 23, 2018 Janis Higgins
Jan 23, 2018 Martine Derouaux
Jan 22, 2018 Perlita Schubert
Jan 22, 2018 Amannda Zelmer
Jan 22, 2018 Vivien Wass
Jan 22, 2018 (Name not displayed)
Jan 22, 2018 andrea pernick
Jan 22, 2018 Lisa Trendall
Jan 22, 2018 Teresa Cabrera
Jan 22, 2018 Denis Siberdt
Jan 21, 2018 Rita Buquoi
Jan 21, 2018 Linda Lemke
Jan 20, 2018 Mare Gorrell
Jan 20, 2018 (Name not displayed)
Jan 20, 2018 Monica McKeown-Gallicho
Jan 19, 2018 Nicole Bear
Jan 19, 2018 Lilly Blase
Jan 19, 2018 Kathleen Cole
Jan 19, 2018 Karyn Loveless
Jan 19, 2018 Sheila D
Jan 19, 2018 Mae Yenter
Jan 19, 2018 Michelle Daniels
Jan 19, 2018 J M
Jan 18, 2018 Jennifer McDaniel
Jan 18, 2018 (Name not displayed) Donate food to shelters & food banks
Jan 18, 2018 Francine Traniello
Jan 18, 2018 Candris Madison
Jan 17, 2018 Phyllis Van Leuven
Jan 17, 2018 Amanda Felt
Jan 17, 2018 Jenifer Winterbine
Jan 17, 2018 Cynthia Arneson
Jan 17, 2018 Paula P
Jan 17, 2018 Eva Avrampou
Jan 17, 2018 Tonja Nesbitt
Jan 17, 2018 Emma OHara how awful in this day & age to be so wasteful. It is unbelievable how stupid & vane we have become. Smarten up. Something else can be done about this besides throwing it away.
Jan 17, 2018 Mj Stewart
Jan 17, 2018 (Name not displayed)
Jan 16, 2018 lisa guerra
Jan 16, 2018 Christopher Porter
Jan 16, 2018 Cindy Illsley
Jan 16, 2018 Jan Pfeiffer-Rios
Jan 16, 2018 Darrin Bower
Jan 16, 2018 Karen Fischer
Jan 16, 2018 Donna Erie
Jan 16, 2018 Carolyn Taylor
Jan 16, 2018 Samantha West
Jan 16, 2018 Saffy Homaifar
Jan 16, 2018 Denise Griffin

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