Skip navigation

no spam, unsubscribe anytime.
Skip navigation
Goal: 30,000 Progress: 12,046
Sponsored by: The Hunger Site

Americans live in a time of unparalleled abundance. Every grocery store is filled with beautiful, flawless produce.

But did you know that perfection comes at a terrible cost?

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of pounds of edible food are thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

Ugly produce, when wisely marketed as seen by the French supermarket chain Intermarché, can actually even raise grocery store revenues. But American consumers aren't even getting the chance to choose between beautiful produce and their slightly flawed but no less nutritious alternatives.

We can't keep wasting edible food like this. Hungry Americans and the environment both deserve better! Call on the top three grocery retailers in the United States; Wal-Mart, Kroeger, and Target; to change their policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Sign Here






To the CEOs of Wal-Mart, Kroeger, and Target,

As the top three grocery retailers in the United States, I am writing to you to request that you do your part to end food waste in the nation by choosing to sell "ugly" produce in your stores.

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of edible food is thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

The FDA has no power over deciding which food is sold or tossed, which is why I'm writing to you, imploring you to do something for hungry Americans and our environment.

While Americans are, indeed, conditioned to only wish to buy the most attractive produce, marketing campaigns like that seen by the French supermarket chain Intermarché have proved that wise marketing can drastically sway perceptions.

Please, do your part to end food waste by changing your policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Thank you,

Petition Signatures


Sep 21, 2017 JoAnn Evans
Sep 19, 2017 Emma Spurgin Hussey
Sep 14, 2017 Julie Reid
Sep 13, 2017 Ashley Waller
Sep 12, 2017 (Name not displayed)
Sep 11, 2017 Rose Mankowski You can make this a "thing".
Sep 11, 2017 Francis Robertson
Sep 10, 2017 Luis Chelotti
Sep 9, 2017 (Name not displayed)
Sep 9, 2017 Kathryn McLean
Sep 9, 2017 Andrew Deakin
Sep 8, 2017 Mary Bissell
Sep 8, 2017 Jane Beville I never mind cutting off a bad spot if the produce is of otherwise good quality. Stop the waste! It's shameful!
Sep 8, 2017 (Name not displayed)
Sep 8, 2017 Ivy Slater
Sep 7, 2017 Monica Lewandowski
Sep 7, 2017 Tamara Maver
Sep 7, 2017 Sarah Everman
Sep 6, 2017 Sylvia Perreira
Sep 6, 2017 Abdullah Goldstein
Sep 6, 2017 (Name not displayed)
Sep 6, 2017 Heinz-Helmut Umbreit
Sep 6, 2017 Kathleen Mittel
Sep 6, 2017 (Name not displayed)
Sep 5, 2017 T S
Sep 5, 2017 Daryl Purchase
Sep 5, 2017 mary moegenburg
Sep 5, 2017 Sharon Bondy
Sep 5, 2017 (Name not displayed) Please end food waster in the nation by choosing to sell "ugly" produce in your stores and also implementing a marketing campaign to help change the public's perception of "ugly" produce.
Sep 5, 2017 rohana wolf
Sep 5, 2017 Robin Goldansky
Sep 5, 2017 Kaori Aoki
Sep 5, 2017 Christiane Santos
Sep 5, 2017 KP Power
Sep 5, 2017 Sharon Gillespie
Sep 5, 2017 Angelia Coleman
Sep 5, 2017 Joan Smelkinson
Sep 5, 2017 (Name not displayed)
Sep 5, 2017 (Name not displayed)
Sep 5, 2017 Tom Rarey
Sep 5, 2017 Linda Corcoran
Sep 5, 2017 Karen Skidmore
Sep 5, 2017 Dawn White
Sep 5, 2017 MELANIE MINNICH
Sep 5, 2017 Sherry Hicks
Sep 5, 2017 Donna Toward
Sep 5, 2017 Helen Enriquez
Sep 5, 2017 Teresa Kohl
Sep 5, 2017 Alice Carnahan
Sep 5, 2017 Rita Waine

back to top

Twilight Lines Wrap Jacket
Touch of Silver Floral Print Mug
Share this page and help fund more food: