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Goal: 30,000 Progress: 13,524
Sponsored by: The Hunger Site

Americans live in a time of unparalleled abundance. Every grocery store is filled with beautiful, flawless produce.

But did you know that perfection comes at a terrible cost?

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of pounds of edible food are thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

Ugly produce, when wisely marketed as seen by the French supermarket chain Intermarché, can actually even raise grocery store revenues. But American consumers aren't even getting the chance to choose between beautiful produce and their slightly flawed but no less nutritious alternatives.

We can't keep wasting edible food like this. Hungry Americans and the environment both deserve better! Call on the top three grocery retailers in the United States; Wal-Mart, Kroeger, and Target; to change their policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Sign Here






To the CEOs of Wal-Mart, Kroeger, and Target,

As the top three grocery retailers in the United States, I am writing to you to request that you do your part to end food waste in the nation by choosing to sell "ugly" produce in your stores.

According to endfoodwaste.org, retailers across the nation choose to throw away 26% of all produce in the United States is thrown away and therefore never eaten because it's "ugly." As a result, billions of edible food is thrown away while, at the same time, 48.1 million Americans are food insecure according to Feeding America.

Food that is thrown away simply because it does not meet a certain cosmetic standard is not only a waste of edible food. It's a waste of the resources, from water to fuel, it took to produce the food. As food decomposes in landfills, it releases methane, a potent greenhouse gas which contributes to global warming. A report from the U.N. Food and Agriculture Organization entitled "Food Wastage Footprint: Impacts on Natural Resources" stated global emissions from food waste in 2007 were estimated at 3.3 gigatons of CO2 equivalent.

The FDA has no power over deciding which food is sold or tossed, which is why I'm writing to you, imploring you to do something for hungry Americans and our environment.

While Americans are, indeed, conditioned to only wish to buy the most attractive produce, marketing campaigns like that seen by the French supermarket chain Intermarché have proved that wise marketing can drastically sway perceptions.

Please, do your part to end food waste by changing your policies on fruit and vegetable cosmetics and implement an Intermarché-inspired marketing campaign to help change the public's perception of "ugly" produce.

Thank you,

Petition Signatures


Feb 20, 2018 Ina Lippard Before a large national chain bought out our local grocery store, we had a reduced produce section. I could count on finding usable produce to help have a better diet. We never got sick and rarely had to throw food in the compost. We can no longer waste
Feb 20, 2018 (Name not displayed)
Feb 20, 2018 june harty At a time when many go hungry, this should not happen please correct this.
Feb 19, 2018 Tracey Whitley
Feb 19, 2018 Karen Trotter PEOPLE LIKE ME WITH LITTLE MONEY FOR GROCERIES WOULD LOVE TO BUY UGLY PRODUCE. AT A REDUCED PRICE STORE MAKES MONEY INSTEAD OF LOOSING.
Feb 18, 2018 June Jenison
Feb 17, 2018 Paula Bandt
Feb 17, 2018 Amanda Diiorio
Feb 17, 2018 Warren Allely
Feb 16, 2018 (Name not displayed) It is a travesty that so much perfectly good food is discarded because it is not aesthetically appealing to shoppers. If only we could reroute these discards to those who are food insecure and/or homeless, it would increase our nation's happiness.
Feb 15, 2018 T.J. Pitts
Feb 15, 2018 Vianney Ventura
Feb 15, 2018 (Name not displayed)
Feb 15, 2018 Axa Tolonen
Feb 13, 2018 (Name not displayed)
Feb 11, 2018 Barb Benedict
Feb 10, 2018 Dale Micherone
Feb 7, 2018 Janet Signore
Feb 6, 2018 (Name not displayed)
Feb 4, 2018 Tiffany Baker
Feb 3, 2018 (Name not displayed)
Feb 2, 2018 Ioanna G.
Feb 1, 2018 Danielle Raymond
Feb 1, 2018 Janet Phail-Droege
Feb 1, 2018 (Name not displayed)
Feb 1, 2018 Guglielmo L
Jan 30, 2018 (Name not displayed)
Jan 30, 2018 Madeleine Hamilton
Jan 30, 2018 Roxy King
Jan 29, 2018 Michelle Kelly
Jan 29, 2018 Cindy Rancourt
Jan 29, 2018 Heidi Miller
Jan 29, 2018 (Name not displayed) https://www.liveaction.org/petition/
Jan 29, 2018 Leigha Henson
Jan 29, 2018 Barbara Murray
Jan 29, 2018 Anita Hoos
Jan 28, 2018 Roberta Kennedy
Jan 28, 2018 Shabnam Shafiq
Jan 28, 2018 Patrick Weller
Jan 28, 2018 Kay Roberts
Jan 28, 2018 Ann Razumovskaya
Jan 28, 2018 JUDITH LEPLA
Jan 28, 2018 Evelyn Kortright
Jan 27, 2018 Joanna Ward
Jan 27, 2018 Paul Grohman
Jan 27, 2018 peggy shreve With father joes and other shelters for the homeless in san diego, there is no reason you can't freeze "ugly" or left over food and get it to these shelters.
Jan 27, 2018 MJ Liddy-Moore Wasting food is unforgivable. Do what's done in Detroit by Gleaners. Collect the food and redistribute it to those in need.
Jan 27, 2018 Amanda Scholtes
Jan 27, 2018 P Hudson
Jan 26, 2018 Sarah Barrett

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